Why Did Telemarketing Die?
September 22, 2008
Have you ever considered why a business advertising model like telemarketing died? Sure we know that the Senate and US Congress Passed a Bill for Do Not Call Lists and that the President of the United States signed it into law right? And we know that the Federal Trade Commission fined a few companies a lot of money and like FAX Marketing; telemarketing died on the vine. But why did this happen?
Well, telemarketing became too efficient and too many companies hired too many firms to cold call targeted lists and often random phone numbers too. Some marketing consultants who have written books on the subject say that it conflicted with peoples lives; such as phone calls at dinner time and actually turned off customers and it did not really help folks get the information in the way they needed at the appropriate time to assist them in their decision making process for the product or service.
In fact many of us have simply been very upset by pushy telemarketers calling at our dinner hour. When you are busy and not interested they waste your time and will not take no for an answer and some of these persuasive folks indeed are paid commission and try every manipulative trick in the book. It is for these reasons telemarketing lost favor and indeed has been literally slaughtered.
The few companies remaining due to bogus government regulations due to lobbyists are extremely careful now how they do things because people, customers and consumers no longer accept these intrusions. They no longer consider it advertising, but rather more liken it to International Terrorism. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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