Cold Calling Expert Says You Have The Right To Contact ANYBODY!
September 22, 2008
Id like to share with you a story from the 1960s that is told around inside sales departments and among co-workers as they gather for off-work refreshments and conversation.
Lyndon B. Johnson was President at the time, and being a Texan he was also a Dallas Cowboys fan, and that team was supremely successful in his era, headed to yet another Super Bowl game.
The President fell ill, went to Bethesda Naval Hospital for tests and treatment, and one of his fellow Texans put two and two together.
Reasoning that all Presidents have Super Bowl tickets and seeing that LBJ couldnt make it to the game because of his health, this old boy figured that there would be at least one unused seat at this sold-out venue that he could occupy.
So, he called the White House offering regrets about LBJs health, and then he asked for his tickets, In light of the fact that he cant use them and Im a loyal constituent.
Sure enough, legend has it not one but two tickets arrived in this gents mail a couple of days later.
The moral to the story is that he was the only person who summoned the gumption to reach out to the one person who could buy what he was selling.
I believe a lot of people are daunted by cold calling because, simply put, they dont
feel they DESERVE to speak to strangers, especially those that are perceived to enjoy high status.
Needlessly, they put others on pedestals, telling themselves it is a discourtesy or a form of disrespect to contact others without a prior invitation.
This is sheer foolishness.
Instead, we need to repeat, if necessary: I have the right to contact ANYBODY!
Then, like that Texan, go right ahead and do it!
Best-selling author of 12 books and more than 900 articles, Dr. Gary S. Goodman is considered "The Gold Standard"--the foremost expert in sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com.
Cold Calling Methods to Radically Increase Sales
Cold calling methods that are new and effective are hard to come by. Why? Well because there is only so much you can do on the phone and cold calling methods have been around so long that most people are immune to them. But there is a solution.Consum...
Cold Calling Script Death - How to Generate Sales Leads with Ease
Cold calling scripts are dead and they have been for quite some time now. Im here to tell you that its a good thing and you shouldnt be worried at all. But first lets look at why its dead.To begin with a cold calling script makes you sound like a rob...
Cold Calling Tips - Top Tips To Increase Sales
Cold Calling Tips are a great way to improve your cold calling. But let me ask you this; why would you care to improve upon a method that doesnt work anymore and is outdated?I could give you cold calling tips till Im blue in the face but it wouldnt d...
Setting Goals for Cold Calling Efforts and Winning The Market
Many companies do not know how to do cold calling correctly and many people do not like to do cold calling because they feel there are bothering the customer. As a franchisor we often opened new franchise businesses with a marketing program, which i...
Effective Cold Calling Techniques How to Supplement Cold Calling
Effective cold calling techniques are usually tips on how to do better on the phone. For example it may be things like how to get past the gatekeeper and how to effectively communicate your message quickly. But have you thought about supplementing yo...
Cold Calling Scripts are Worthless - You Need Marketing
Cold calling scripts are often looked for by people who are frustrated with their cold calling. But do you know why they are frustrated? Because cold calling no longer works!Cold calling scripts are thought to be magical phrases to get you past the g...
Sales Speaker Says Cold Calling Advice Is Usually Cheap & Wrong
Show me anybody that ever sold anything by phone, or even came close, and Ill show you another world expert in cold calling.That bozo who still couldnt tie his shoelaces by himself, and he was in the fifth grade; hes a cold calling guru now because s...
Cold Calling Supplement More Tips on How to Generate Sales Leads
Cold calling to generate sales leads is not the only way to get leads. In fact cold calling tends to be one of the most inefficient ways to do it. But if you are still cold calling and want to bring in more sales leads without increasing your call vo...
Cold Calling Warm Ups and Practice
If you are finding yourself somewhat challenged by cold calling and you have convinced yourself that you just hate it, then you may need to do a little cold calling warm up practice. Many cold-calling salesmen will set a big goal of cold-calling 20-3...
Cold Calling and Charting Progress
If you are in sales cold calling is a great way to get sales appointments and quickly weed thru those who are interested and excited about what you are selling and those who are not interested.Some people believe because cold calling is a percentage ...